W Hotel is coming to Jaffa

Earlier this week I attended an exciting launch event– W Hotel’s new project in Jaffa, that will combine luxury hotel and residential complex. RFR Holding from New York and Starwood hotel  group launched the project that is already in early building stages in Jaffa, on the corner of Louie Paster and Yefet street.

W hotels is considered one of the leading lifestyle hotel brands in the world, and the chain already has properties in most of the central cities worldwide. The brand’s entrance to Israel is a sign of faith in the local market. Israel’s real estate market is considered a sort of “wonder” in the last years – while many western countries are still recovering from a crisis in their markets, the Israeli market continues to thrive.

The new W hotel in Jaffa will occupy a large area, and is planned to include 125 hotel rooms along with 38 luxury apartments in a separate wing. Hotel services will be provided for apartment residents as well.

As a once long term employee of Starwood, and a current expert in the Israeli boutique and lifestyle market, I believe that there is a real opportunity for a level of sophistication that our market is not yet accustomed to. I am truly happy to see a leading brand like W finally arrive to Tel Aviv, and am looking forward to see the project develop in the next couple of years. Meanwhile , here are some of my pictures from the launch event.